A strong opt-in strategy will go a long way in building an engaged audience. A good list is built based on strong permission standards. Good (or bad) email delivery always starts in the same place-with your email list. Alternatively, you could work directly with an email service provider to avoid the complexities of maintaining your own server. These include sending from a dedicated IP address if you are sending high volumes of email, setting up “postmaster” and “abuse” mailboxes for your domain that you monitor regularly, and ensuring your servers are secure.Īlso, avoid open relays or open proxies for maximum email security. This is, in part, because spammers tend to focus on sending malicious email, not so much on making sure their email servers are in proper working order.Īlso be sure to follow a few rules of thumb when sending from your own servers. While many companies opt to maintain their own mail servers, an incorrect configuration can put a halt to your email delivery plans. Shore Up Your Infrastructureīuilding your own email infrastructure can be complex and expensive, requiring dedicated resources and servers. You can even automate this function like TeamSnap did so you can easily maintain a clean, healthy list devoid of complainers. Feedback loops arm you with the email addresses that complained about your email so that you can swiftly remove them from your list. You can avoid this problem by signing up for feedback loops. This is because ISPs are adamant about their customers only receiving wanted email. Complaints are registered when a user marks your email message as spam (by hitting the “Report Spam” button).Įach ISP has a threshold for spam complaints and if your email campaign crosses the line, your emails will never make it to your user. Zero Out Your Complaint BoxĪ high complaint rate is one of the tops reasons that your email will end up in the spam/junk folder or put your IP on a deny list. Here are three tips to help you do just that. Therefore, it’s important that you follow email best practices so you can help ISPs better identify your mail as legitimate. This volume of spam makes it extremely difficult for ISPs to determine which mail streams are legitimate and which ones are just trying to dupe customers.Īdd in bad actors, such as phishers and spoofers, to the mix and deciphering the email delivery matrix becomes even trickier. ISPs are just trying to sift through over 100 billion emails that are sent daily. You work hard to create emails that engage with your customers or audience, so it can be very frustrating to learn that some recipients never received your email during an email delivery failure.ĭespite the fact that your customers request and agree to receive your emails, Internet Service Providers (ISPs-like Gmail, Yahoo, and AOL) and other filters can make can make 22% of them go undelivered. What’s a sender to do?įirst of all, it’s important to understand that it’s not personal.
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